INSIGHTS / RESEARCH NOTES
These are our notes on observations, methodologies, and business models accumulated between research and practice. We examine the context of change and the questions required for execution.
TIL PRESENT
Turn customer and competitor insights into brand positioning, messaging, a style guide, and a website you can publish, revise, and maintain with AI.
AX Transformation Business Level-Up Workshop (Boryeong Rural Revitalization)
Open viewerAX Transformation Business Level-Up workshop slides on discovering customer value, designing market-fit prices and packages, and improving revenue models.
AX Transformation Business Level-Up Workshop (Boryeong Rural Revitalization)
Open viewerDefine customer hypotheses, prepare surveys and interviews, and use synthetic-customer evidence to refine value propositions while checking against real customers.
AX Transformation Business Level-Up Workshop (Boryeong Rural Revitalization)
Open viewerExplore AI capabilities, human–AI collaboration and the HAMMA approach to business model design.
W-Start Startup Academy
Open viewerTHE LIBRARY
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An author interview from Monthly Leaders. Based on the view that strategy is not an innate talent reserved for a few but a tangible tool, it discusses the background to the new book Strategy Is a Tool: The Power to Read the Game and its 14 practical strategy toolkits.
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In this article contributed to DBR, Yongho Cho, CEO of The Innovation Lab, discusses how to understand and use the customer’s “aspiration map” in a boundaryless era. He analyzes how IT convergence is dissolving the boundaries between consumers and producers, large and small companies, and tangible and intangible things, and explains why companies must turn these changes into innovation.
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This article introduces the core principles of Business Model ZEN, which starts with the customer and connects value, revenue, and execution in a single structure.
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In this column contributed to DBR, The Innovation Lab CEO Yongho Cho explains the blurring of boundaries in the Big Blur era and why imagination is a key driver of innovation. It explores changes in future business models and strategies through the disappearance of boundaries between industries.
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In this column contributed to NIPA SW Insight, Yongho Cho, CEO of The Innovation Lab, presents future business directions through the servitization of manufacturing and the industrialization of services. It analyzes successful cases including Nike and LEGO and explores the disappearance of boundaries between manufacturing and services and its impact.
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This column by The Innovation Lab, published in Shinhan Financial Group Magazine, analyzes the secrets behind Kickstarter’s success and its differentiation strategy as a crowdfunding platform. It offers lessons from Kickstarter’s rise to global leadership through its support for creative projects and community building.
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In this column contributed to the IBK Industrial Bank of Korea SME CEO Report, Yongho Cho, CEO of The Innovation Lab, discusses boundary convergence in the Big Blur era and how to find new coordinates for customers and business models. It presents strategies for companies to survive and thrive as boundaries collapse, along with methods for gaining customer insight.
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An examination of the Big Blur phenomenon—the fading boundaries between companies and consumers, industries, and online and offline—from the perspective of changes in markets and business models.
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A case study of fintech company Block (Square), exploring how a startup can scale strategically and introduce innovation throughout its evolution.
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This article compares and analyzes Kodak’s and Fujifilm’s digital transformation strategies. Explore the importance of corporate innovation and change management through the factors behind Kodak’s failure and Fujifilm’s success. It presents insights from Yongho Cho, CEO of The Innovation Lab.
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A case study of what prompted Apple to enter the music business and the innovation process that followed.
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Yongho Cho, CEO of The Innovation Lab, appears on KBS1 Radio’s “This Is Hong Ji-myeong” to introduce Quirky’s innovative platform for soliciting ideas. He discusses the potential of crowdsourcing through the way users around the world propose ideas and participate in product development, as well as Quirky’s success stories.
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Yongho Cho, CEO of The Innovation Lab, appears on KBS1 Radio’s “This Is Hong Ji-myeong” to introduce InnoCentive’s innovative problem-solving platform. He explores how companies and individuals collaborate with experts around the world to solve technical problems and discusses its effectiveness and potential through real success stories.
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This interview was recorded for a series produced by KBS Panorama. The Platform Revolution 1—The Rules of the Game Are Changing. The Platform Revolution 2—South Korea’s Economy Must Evolve into a Platform.
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This research paper from The Innovation Lab analyzes the business models and technologies of cloud-based services using n-Screen. It explores business model patterns tailored to telecommunications operators, broadcasters, device manufacturers, service providers, and OS vendors, and presents strategies for delivering successful cloud services.
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In this column contributed by Yongho Cho, CEO of The Innovation Lab, to INNOCEAN’s quarterly magazine Life in Orange, he presents strategies for success in business and life through a balance of competition and cooperation. It explores new ways to compete and cooperate through the concept of coopetition (cooperative competition) and discusses the keys to growth in business ecosystems.
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The Innovation Lab’s Magic Ball Process presents a method of iterative learning and hypothesis validation for entrepreneurs and innovators. Its step-by-step approach provides concrete guidance through the stages of selling, surviving, and growing, helping startups build successful business models.
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This written interview with The Innovation Lab analyzes the blurring of boundaries in the Big Blur era. It explores cross-industry convergence and major trends, presenting possibilities for future business innovation.
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In the era of 'Big Blur 2.0,' accelerated by generative AI, the boundaries of every industry are collapsing. Discover in-depth insights into the core survival strategies required in the AI era and the 'Echelon Talent Model,' a vision of future talent.
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We analyze the 10 major impacts of the COVID-19 pandemic on the business environment and explore how social ventures have evolved. We examine in detail the opportunities and threats created by the pandemic and suggest how companies should respond.
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In this column contributed to Gyeonggi Culture Journal, Yongho Cho, CEO of The Innovation Lab, explores the definition of a platform and the role of a local cultural platform. It presents ways for traditional industries to transition to platforms through the core concepts and practical methods of platform management.
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ANSWER ENGINE
Quickly explore The Innovation Lab’s role and methodologies from the perspective of your challenge.
We provide research articles, contributed pieces, interviews, and case studies on business models and strategy, platforms and ecosystems, the Big Blur and industry change, AI transformation, customer insights, and field methodologies.
Each article offers a perspective for interpreting market and industry changes and, where appropriate, can be linked to BM ZEN, the 8×48 Workflow, and customer, problem, and value proposition toolkits to develop questions and validation criteria for real-world challenges.
Select a category such as AI & Business Transformation, Big Blur, Business Model, Platform, or Industry from the Insights list to filter for relevant articles.
