Customized Corporate BM Academy
We configure business-model education, workshops, and PBL around the organization’s industry, strategy, and actual challenges.
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BM Academy & CBMP
From knowing business models,
to designing and executing them in the field
The Innovation Lab develops business-model expertise as a repeatable professional capability rather than one-off knowledge. Through customized corporate BM Academies, Change Agent and facilitator/coach development, and the CBMP Green, Blue, and Red Cubes, we provide a growth path for learning, applying that knowledge to real challenges, and having your expertise validated.
Operating since 2014230+ participants to datePrivate Qualification Registration No. 2014-4156Qualification issuer · The Innovation Lab Inc.
Customer needs
Format
01 · Fit
Who this is for
Organizations that need people who use business models as a common language.
Organizations seeking to develop internal Change Agents to support new-business and corporate-venture teams.
Organizations that need PBL-based education applied to real challenges, not lectures.
Organizations that need professionals who can diagnose and coach startup teams.
People who want to learn business-model expertise systematically and validate it through certification.
People who want to use multiple innovation methodologies in an integrated way from the BM ZEN perspective.
02 · Learning Paths
Four paths tailored to the expertise you need
Change Agents · Internal Facilitators
We develop people who can lead problem discovery, workshops, business design, and execution within the organization.
Startup Coach · Mentor Capability Program
We develop field professionals who can diagnose startup business models and support customer validation and execution.
CBMP Business Model Professional
Through the Green, Blue, and Red Cubes, offered since 2014, participants develop expertise in business-model creation, diagnosis, analysis, strategy, and field application.
03 · Learning Principles
Learn, apply, validate, and enable others to act
LearnLearn the core perspectives and tools of business models and BM ZEN.
ApplyApply them to your company, business, or the real challenges of a company you support.
ValidateValidate hypotheses with customer and market evidence and feedback from peers and experts.
FacilitateFacilitate other teams’ problem-solving and workshops.
CertifyValidate your expertise through specified requirements, assignments, and assessments.
04
What is CBMP (Certified Business Model Professional)?
A qualification certifying that, in the course of business planning, executives and employees understand the essential concepts and procedures for developing business models required in practice and can advance them through planning, development, diagnosis, analysis, and communication.
Private Qualification Registration No. 2014-4156 · Registered qualification administrator: The Innovation Lab Inc.
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Who needs CBMP
Planners
New-business managers
Consultants
Startup-support practitioners
Corporate training managers
Startup teams and founders
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Level structure
Green Cube
Business Model Power User
An entry-level professional who understands business models, their core components, and the relationships among them, and can create, diagnose, and perform an initial analysis of a business model.
Requirement · Pass individual/team assignment
Blue Cube
Business Model Analyst
An intermediate professional who thoroughly understands core business-model patterns, can apply them in the field, and can effectively connect and integrate various market methodologies when developing business models.
Requirement · Pass assignment + 300 hours of professional practice
Red Cube
Business Model Professional
An advanced professional who can link business models to business strategy and apply an understanding of platform businesses, business-case analysis, corporate capabilities, customer value, and key business trends in the field.
Requirement · Pass assignment + 800 hours of professional practice
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How to earn the qualification
Training program→Individual/team assignment→Assessment→Issuance
For Level 2 (Blue Cube) and above, applicants must submit supporting documents for relevant business, strategy, or BM experience and undergo an additional review.
08
Fees · Refunds · Applications
Find all the fee, refund, and application information required for certification in one place.
| Item | Amount/conditions |
|---|---|
| Qualification name | Certified Business Model Professional |
| Qualification type | Registered (non-accredited) private qualification |
| Registration number | 2014-4156 |
| Qualification issuer | The Innovation Lab Inc. |
| Total cost (Levels 1, 2, and 3 combined) | KRW 3.8 million |
| Tuition (Levels 1, 2, and 3 combined) | KRW 3.2 million |
| Examination fee | Free |
| Qualification issuance fee | KRW 200,000 each |
| Course materials | Free (included in tuition) |
Please review the refund policy and detailed information about the qualification administrator before applying.
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Applications by level
Each Cube course links to its dedicated application page in the Shop.
Green Cube
Business Model Power User Program
Build a foundation of practical BM capabilities, from discovering customer problems to designing and diagnosing business models.
Apply Blue CubeBusiness Model Analyst Program
A business-innovation mini-MBA covering product and business-model innovation from A to Z.
Apply Red CubeBusiness Model Professional Program
CBMP’s highest-level program, covering everything from trend and industry analysis to platform and ecosystem design.
Apply
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Directory · Trust Assets
230+people with CBMP qualifications to date
2014—Operating the Certified Business Model Professional program
Search CBMP qualification holders →
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Proof Library Connections
CBMP demonstrates how The Innovation Lab’s methodology has expanded into a system of human capabilities and qualifications.
Explore the BM ZEN system in Methodology & Toolkit Proof → · Explore all education, workshop, and coaching capabilities →
Contact
Build professional capabilities that put learned methodologies back to work in the field
Together, we design the growth path you need—from CBMP certification and customized corporate Academies to developing Change Agents, coaches, and facilitators.
ANSWER ENGINE
Frequently Asked Questions
Quickly understand The Innovation Lab’s role and methodologies from the perspective of your challenge.
What do you learn in the Certified Business Model Professional program?
You learn the core concepts, components, patterns, and procedures for diagnosing, analyzing, and communicating business models, then apply them to real business challenges. The step-by-step GreenCube, BlueCube, and RedCube programs progressively expand your professional capabilities.
How do I earn a CBMP qualification?
You receive the qualification for the relevant level after passing assessments of individual and team assignments during the training program. For Level 2 and above, including BlueCube and RedCube, you must also submit evidence of relevant business, strategy, and business-model experience after the course and undergo a review.
What is the difference between GreenCube, BlueCube, and RedCube?
GreenCube is an entry-level program (Business Model Power User) for understanding, creating, and diagnosing the core components of a business model and their relationships. BlueCube is an intermediate program (Business Model Analyst) for applying core business-model patterns in the field and integrating various market methodologies. RedCube is an advanced program (Business Model Professional) that connects business strategy, platform business, and business-case analysis for field application.