Successful businesses begin with differentiated strategies
Business Model Professional Program
Build the essential capabilities for business success and become a hands-on professional recognized wherever you go.
We have combined innovation expertise that integrates practice and theory with experience gained from training approximately 10,000 people and mentoring and coaching more than 1,000 teams over the past 10 years. This is Korea’s only business and product innovation course.
Building on the foundation established in Green Cube, this advanced course covers product and business model innovation from A to Z. Positioned as a “Business Innovation mini-MBA,” it progresses from pattern-based design to uncontested-market strategy and growth-hypothesis validation.
2026 Training Schedule
- Registration for the July 23 (Thu) ~ 25 (Sat) cohort has closed.
- Additional enrollment: September 17 (Thu)–19 (Sat)
- Training location: Near Gangnam, Seoul (applicants will be notified individually)
Seamless integration of theory and practice
We provide practical knowledge that can be applied immediately in the field. Through lectures and exercises led by professionals with extensive experience in their fields, you can develop practical problem-solving capabilities.
Training tailored to each level
Learn step by step from fundamentals to advanced topics, taking courses in sequence to suit your interests and goals.
- Customer analysis and solution discovery
- Validation of core value-proposition hypotheses
- Identification and evaluation of BM candidates
- BM design and diagnosis / Signature course
Classes centered on real-world cases
Analyze success and failure cases from diverse industries to further refine your own business model.
Curriculum
Day 1
| Order | Session | Hours | Description |
|---|---|---|---|
| 1 | Business model patterns | 1 | Learn the patterns that recur in successful business models. |
| 2 | Questioning for Innovative Product Development | 1 | Explore the key questions that must be asked to develop innovative products. |
| 3 | Concept Design Canvas | 1 | An introduction to a canvas tool for developing ideas into concrete concepts. |
| 4 | Business Pattern Workshop | 2 | A workshop in which you apply the business model patterns you have learned to your own offering. |
| 5 | Concept Canvas Development and Positioning Workshop | 2 | Create a Concept Design Canvas and establish your positioning in the market. |
| Subtotal | 7 |
Day 2
| Order | Session | Hours | Description |
|---|---|---|---|
| 1 | Blue Ocean Strategy | 1 | Learn the core concepts of Blue Ocean Strategy for creating uncontested markets. |
| 2 | Service Design | 1 | Explore the principles and methods of service design for shaping the customer experience. |
| 3 | Blue Ocean Strategy Workshop | 2 | Apply the Blue Ocean Strategy framework to your own business. |
| 4 | Customer Journey Map Workshop | 1.5 | Create a journey map that visualizes the customer’s experience of using a service. |
| 5 | Business Model Map | 1.5 | Structured learning for integrating diverse innovation methodologies into a single business model design |
| Subtotal | 7 |
Day 3
| Order | Session | Hours | Description |
|---|---|---|---|
| 1 | Growth Hypothesis Validation | 1 | Learn how to formulate hypotheses to validate a business’s growth potential. |
| 2 | Social Venture and Cooperative BM | 1 | Explore the characteristics of and cases involving social-venture and cooperative business models. |
| 3 | Business Feasibility Analysis | 1 | Learn how to comprehensively assess a business’s marketability, profitability, and feasibility. |
| 4 | Market Size Estimation Workshop | 1.5 | Estimate the size of your target market using methodologies such as TAM-SAM-SOM. |
| 5 | Financial Projection Workshop | 1 | Produce financial projections based on revenue and cost structures. |
| 6 | Growth Hypothesis Validation Workshop | 1.5 | Validate the growth hypotheses developed earlier using data and logic. |
| Subtotal | 7 |
Recommended for
- Those looking for new business ideas— Those preparing to start a business or developing a new business idea
- Those considering growth strategies for an existing business— Those seeking ways to strengthen the competitiveness of a business they currently operate
- Those who want to strengthen their new-product planning capabilities— Those responsible for new-product development within a company or organization
- Those who want an objective assessment of their business model
This program provides systematic training in the theory and practice of business model development and strategy formulation. Participants present their business ideas and receive expert feedback, enabling them to develop their business models and lay the foundation for a successful startup.
Real testimonials from participants
I started the course with equal parts anticipation and excitement, and before I knew it, I had completed it. I think of this as a mini-MBA course in business strategy.
With each session, traveling to Seoul for training became a joy rather than a hardship. The quality of the training was excellent, the teaching methods had major strengths, and I was happy to learn alongside my peers.
I have taken many training programs and worked hard on self-development, but I have never encountered a program as powerful as this one. The choice is yours, but as someone who has taken it, I can sum it up in one word: fantastic!
As I learned through the course, I felt experiences fragmented by failure come together into a sounder, stronger foundation than before. I gained multiple perspectives as an entrepreneur.
It was valuable to learn both the theory and practice of business innovation. Being able to apply what I learned to an offering currently under business development was also a tremendous help in my work.
I am committed to growing into a partner who supports entrepreneurs’ business success through strategic thinking and execution from a range of perspectives.
Continue into the Business Innovation mini-MBA
Green Cube covers product and business model innovation from A to Z and, in theBusiness Innovation mini-MBA journeyis the starting point.
Do not miss the opportunity to grow into a business model professional equipped with both theory and practical skills. This hands-on professional development program systematically teaches the theory and practice of business model development and strategy formulation, helping participants discover new business opportunities.
FAQ Frequently Asked Questions
Who should take this course?
Aspiring founders preparing a new business, entrepreneurs currently operating a business, and university graduates and professionals interested in business model development.
What will I learn?
You will learn the concepts and components of business models, methods for discovering and refining business ideas, methods for market analysis and customer segmentation, and approaches to formulating and executing business strategies.
How is the course delivered?
The course is delivered offline. Through lectures and group exercise-based workshops, participants learn by doing and engage in peer learning. Dedicated course materials, canvases, and worksheets are provided.
Will I receive a certificate of completion after completing the course?
A certificate of completion is issued free of charge to participants who attend at least 80% of the training hours.
How much does certification cost in addition to the course fee?
The test is free, and the certificate issuance fee is KRW 200,000, including VAT.
What does the test cover?
Pass status is determined based on the group and individual assignments given during the training period and a test comprising 10 multiple-choice questions.
Are there eligibility requirements for applying for certification?
Those who pass the test may apply for certification. (A bachelor’s degree or higher is required.) Blue Cube is a Level 2 certification. In addition to passing the test, applicants must submit documentation demonstrating at least 300 hours of professional work related to business, strategy, or business models and undergo an assessment.
Important information when registering for the course
Important Notes
Because this is a training product, some fees may not be refundable depending on when you cancel before the course begins.
How to check your order details
Your payment details will be sent by email when payment is made.
Cancellation before the course begins
You may cancel up to one day before the course begins.
- Cancellation fee: A full refund is available until eight days before the course begins. After that, a 20% cancellation fee will be deducted from the course fee before the balance is refunded.
- If a cancellation fee is incurred after the card issuer processes the transaction, that amount will be deducted from the refund.
Cancellation after the course begins
As a rule, cancellations and refunds are not available after the course begins. If unavoidable circumstances arise, please make an individual inquiry on site.