Successful Business Starts with a Differentiated Strategy
Business Model Professional Course
Build the essential capabilities for business success and become a hands-on professional recognized wherever you go.
Drawing on 10 years of experience training around 10,000 people and mentoring and coaching more than 1,000 teams, we have added innovation expertise that integrates field practice with theory. This is the only business and product innovation course of its kind in South Korea.
Green Cube is the first stage of the Certified Business Model Professional (CBMP) program. Combining theory and practice in a workshop format, it builds a foundation in practical BM skills, from identifying customer problems to business model design and diagnosis.
2026 Course Schedule
- August 20 (Thu)–21 (Fri)
- October 16 (Fri)–17 (Sat)
- Course location: near Gangnam, Seoul (applicants will be notified individually)
Seamless Integration of Theory and Practice
Gain practical knowledge you can apply immediately in the field. Lectures and exercises led by experts with extensive industry experience help you develop effective problem-solving capabilities.
Training Tailored to Each Level
Learn progressively from fundamentals to advanced topics, taking courses in sequence to suit your areas of interest and goals.
- Customer Analysis and Solution Discovery
- Core Value Proposition Hypothesis Validation
- Developing and Evaluating BM Options
- BM Design and Diagnosis / Signature Course
Classes Centered on Real-World Cases
Analyze successes and failures across diverse industries to further refine your own business model.
Curriculum
Day 1
| No. | Session | Hours | Description |
|---|---|---|---|
| 1 | Icebreaker & Introductions | 0.5 | Create a comfortable learning environment through an icebreaker among participants and provide an overview of the entire course. |
| 2 | Innovative Startup Process (MAGIC PROCESS) | 1 | Review the entire business innovation process and introduce the core frameworks used in the course. |
| 3 | Identifying and Selecting Customer Problems | 2 | Practice uncovering the real problems target customers face and selecting the core problems worth solving. |
| 4 | Value Propositions, Solutions, and Empathy | 2 | Design solutions to customer problems and develop value propositions grounded in empathy. |
| 5 | Demand Hypothesis Validation | 1.5 | Learn how to formulate and validate market demand hypotheses for the value propositions and solutions you have designed. |
| Subtotal | 7 |
Day 2
| No. | Session | Hours | Description |
|---|---|---|---|
| 1 | Understanding Business Models | 1 | Systematically learn the concepts and components of a business model. |
| 2 | Business Model Design (ZEN) | 1.5 | Learn how to design a business model using the ZEN Canvas. |
| 3 | Business Model Design Workshop | 1 | Put what you have learned into practice by designing your own business model. |
| 4 | Collaborators and Revenue Models | 1.5 | Define collaborators within the business ecosystem and design a sustainable revenue model. |
| 5 | Business Model Diagnosis | 1 | Assess the completeness and risks of the business model you have designed. |
| 6 | Execution and Pivoting | 1 | Learn strategies for putting a business model into action and how to pivot when necessary. |
| Subtotal | 7 |
Recommended For
- Those Looking for New Business Ideas— Those preparing to launch a startup or developing a new business concept
- Those Exploring Growth Strategies for an Existing Business— Those seeking ways to strengthen the competitiveness of an existing business
- Those Who Want to Strengthen Their New Product Planning Skills— Professionals responsible for new product development in a company or organization
- Those Who Want an Objective Assessment of Their Business Model
This course provides systematic instruction in the theory and practice of business model development and strategy formulation. Participants present their business ideas and receive expert feedback, enabling them to develop their business models and lay the foundation for a successful startup.
What Our Participants Say
I turned to Business Model ZEN when I felt stuck while exploring a new business model. Through hands-on practice in identifying fundamental problems and developing solutions, I learned that we need to create products our target customers truly want, rather than products only we think are good. The 3 days were so rewarding and enjoyable that they flew by.
I took this course while overseeing programs to develop and support social entrepreneurs. I was impressed by the participatory exercises, which went beyond theory and let us design business models ourselves. Rather than simply listening, the process of thinking for myself, reasoning strategically, and finding solutions helped me understand business models more easily and clearly.
I was so immersed that I did not notice the 2 days pass. Through the ZEN Canvas, I learned what had gone wrong in past businesses and how to validate and develop my current idea. As I reflect on the “three beliefs a business innovator should hold” printed on my certificate, I am preparing to take another step forward.
Because my background was unrelated to business administration or planning, developing a strategy felt unfamiliar and difficult. After completing the course, I gained a long-term vision for starting a business. I keep the canvas on a wall in my room and use it every day to assess the progress of my business model and put it into action.
I realized that understanding customer problems is the very reason for being in business, and that the power of a mission underpins the entire BM. Understanding relationships with collaborators and how to view the market was extremely helpful.
I realized that the customer-problem-solution-delight framework should be validated with persona hypotheses starting at the product launch planning stage. It was great to turn potential ideas into concrete concepts and create new customers by focusing on problems.
During the course, I broke free from preconceptions and found the one thing that could put the business on a virtuous cycle. I agreed that a BM should focus on relationships around the product customers want, and it was such a powerful, philosophy-based tool that I wanted to apply it to a defense framework.
I hope training like this becomes more widely available to support technology commercialization. I believe it would offer researchers practical help with commercializing technology as well.
I appreciated the systematic steps and exchange of ideas, and the framework is simple and clear, so it should be easy to introduce into day-to-day work. This was essential training.
Although I plan and develop more than 5 self-sufficiency enterprises each year, this course showed me aspects I had been overlooking. I would like to apply what I learned actively in the field.
Unlike previous training, I learned that I can discover and validate business ideas from a new angle and translate them into a different approach to BM design. I think this will be very helpful.
Continue Your Journey with the Business Innovation mini-MBA
Green Cube is the starting point in theBusiness Innovation mini-MBAjourney, which covers product and business model innovation from A to Z.
Do not miss the opportunity to become a business model professional with both theoretical knowledge and practical expertise. This hands-on professional development program provides systematic instruction in the theory and practice of business model development and strategy formulation while helping participants discover new business opportunities.
FAQ
Who is this course for?
The course is for aspiring entrepreneurs preparing a new business, entrepreneurs currently running a business, and university graduates and professionals interested in business model development.
What will I learn?
Learn the concepts and components of business models, how to discover and develop business ideas, methods for market analysis and customer segmentation, and approaches to formulating and executing business strategies.
How is the course delivered?
The course is held in person and follows a Learning by Doing approach through lectures and workshops based on group exercises, with Peer Learning as an integral part of the experience. Dedicated course materials, canvases, and worksheets are provided.
Will I receive a certificate of completion after the course?
A certificate of completion is issued to participants who attend at least 80% of the course hours, at no additional cost.
How much does certification cost in addition to the course fee?
The test is free, and the certification issuance fee is KRW 200,000 including VAT.
What does the test cover?
Pass status is determined through group and individual assignments given during the course and a 10-question multiple-choice test.
Are there any requirements for applying for certification?
Those who pass the test may apply for certification immediately. (A bachelor’s degree or higher is required.)
Important Information When Registering
Important Notes
Due to the nature of this training product, part of the fee may be non-refundable depending on when you cancel before the course begins.
How to Check Your Order Details
Your payment details will be emailed to you when payment is completed.
Cancellation Before the Course Begins
You may cancel up to 1 day before the course begins.
- Cancellation fee: A full refund is available up to 8 days before the course begins. After that, a 20% fee will be deducted from the course fee before the balance is refunded.
- If a cancellation fee is charged after the card issuer has processed the payment, that amount will be deducted from the refund.
Cancellation After the Course Begins
As a rule, cancellations and refunds are not available after the course begins. If unavoidable circumstances arise, please inquire individually on site.