Successful Business Starts with a Differentiated Strategy
Business Model Professional Course
Build the essential capabilities for business success and become a hands-on professional recognized wherever you go.
Drawing on 10 years of experience training around 10,000 people and mentoring and coaching more than 1,000 teams, we have added innovation expertise that integrates field practice with theory. This is the only business and product innovation course of its kind in South Korea.
As the final stage of the CBMP certification program, this course covers business expansion and platform and ecosystem strategies. This highest-level course begins with trend and industry analysis and progresses through business model innovation types, competitive and collaborative strategies, and platform design.
2026 Course Schedule
- October 29 (Wed)–31 (Fri)
- Course location: near Gangnam, Seoul (applicants will be notified individually)
Seamless Integration of Theory and Practice
Gain practical knowledge you can apply immediately in the field. Lectures and exercises led by experts with extensive industry experience help you develop effective problem-solving capabilities.
Training Tailored to Each Level
Learn progressively from fundamentals to advanced topics, taking courses in sequence to suit your areas of interest and goals.
- Customer Analysis and Solution Discovery
- Core Value Proposition Hypothesis Validation
- Developing and Evaluating BM Options
- BM Design and Diagnosis / Signature Course
Classes Centered on Real-World Cases
Analyze successes and failures across diverse industries to further refine your own business model.
Curriculum
Day 1
| No. | Session | Hours | Description |
|---|---|---|---|
| 1 | Business Expansion Strategy | 1 | Learn strategic frameworks for expanding an existing business into new markets and domains. |
| 2 | Industry Analysis | 1 | Learn how to analyze industry structures and competitive environments. |
| 3 | Trend Analysis | 1 | Learn trend analysis methods for identifying changes in markets and industries. |
| 4 | Business Expansion Workshop | 1.5 | Apply the expansion strategies you have learned to your own business in this workshop. |
| 5 | Industry Analysis Workshop | 1.5 | Analyze your own industry and derive insights. |
| 6 | Trend Analysis Workshop | 1 | Research and analyze relevant trends to identify business opportunities. |
| Subtotal | 7 |
Day 2
| No. | Session | Hours | Description |
|---|---|---|---|
| 1 | Business Innovation Strategy | 1.5 | Learn strategic approaches to innovating an existing business model. |
| 2 | Competitive and Collaborative Strategies | 1.5 | Learn strategic positioning methods that consider both competitors and collaborators. |
| 3 | Business Innovation Workshop | 2 | Practice applying innovation strategies to your own business. |
| 4 | Strategy War Game | 2 | Develop strategic decision-making capabilities through a simulation game. |
| Subtotal | 7 |
Day 3
| No. | Session | Hours | Description |
|---|---|---|---|
| 1 | Business Platform Design | 2 | Learn the structure and design principles of platform business models. |
| 2 | Flywheel Design | 2 | Learn how to design a flywheel structure that accelerates growth. |
| 3 | Business Platform Design Workshop | 3 | This workshop lets you apply platform and flywheel concepts directly to your own business. |
| Subtotal | 7 |
Recommended For
- Those Looking for New Business Ideas— Those preparing to launch a startup or developing a new business concept
- Those Exploring Growth Strategies for an Existing Business— Those seeking ways to strengthen the competitiveness of an existing business
- Those Who Want to Strengthen Their New Product Planning Skills— Professionals responsible for new product development in a company or organization
- Those Who Want an Objective Assessment of Their Business Model
This course provides systematic instruction in the theory and practice of business model development and strategy formulation. Participants present their business ideas and receive expert feedback, enabling them to develop their business models and lay the foundation for a successful startup.
What Our Participants Say
I started with equal parts anticipation and excitement, and before I knew it, I had completed the course. I think of this as a mini-MBA course in business strategy.
With each session, traveling to Seoul for the training felt less like a burden and more like a pleasure. The quality of the training was excellent, the teaching methods had major strengths, and I was happy to have colleagues learning alongside me.
I have taken quite a few courses and invested a lot in self-development, but I have never experienced a program as powerful as this one. The choice is yours, but as someone who has already taken it, I can sum it up in one word: fantastic!
As I learned through the course, I felt that experiences fragmented by failure were taking shape into a sounder, stronger framework. I gained multiple perspectives as an entrepreneur.
It was valuable to learn both the theory and practice of business innovation. Applying what I learned to a business concept I was actively developing was also a great help in my work.
I am committed to becoming a partner who helps entrepreneurs achieve business success through strategic thinking and execution from diverse perspectives.
Continue Your Journey with the Business Innovation mini-MBA
Green Cube, which covers product and business model innovation from A to Z, is the starting point in theBusiness Innovation mini-MBAjourney.
Do not miss the opportunity to become a business model professional with both theoretical knowledge and practical expertise. This hands-on professional development program provides systematic instruction in the theory and practice of business model development and strategy formulation while helping participants discover new business opportunities.
FAQ
Who is this course for?
The course is for aspiring entrepreneurs preparing a new business, entrepreneurs currently running a business, and university graduates and professionals interested in business model development.
What will I learn?
Learn the concepts and components of business models, how to discover and develop business ideas, methods for market analysis and customer segmentation, and approaches to formulating and executing business strategies.
How is the course delivered?
The course is held in person and follows a Learning by Doing approach through lectures and workshops based on group exercises, with Peer Learning as an integral part of the experience. Dedicated course materials, canvases, and worksheets are provided.
Will I receive a certificate of completion after the course?
A certificate of completion is issued to participants who attend at least 80% of the course hours, at no additional cost.
How much does certification cost in addition to the course fee?
The test is free, and the certification issuance fee is KRW 200,000 including VAT.
What does the test cover?
Pass status is determined through group and individual assignments given during the course and a 10-question multiple-choice test.
Are there any requirements for applying for certification?
Those who pass the test may apply for certification. (A bachelor’s degree or higher is required.) Red Cube provides Level 2 or higher certification, so in addition to passing the test, applicants must submit documentation proving at least 800 hours of professional work related to business, strategy, or business models for review.
Important Information When Registering
Important Notes
Due to the nature of this training product, part of the fee may be non-refundable depending on when you cancel before the course begins.
How to Check Your Order Details
Your payment details will be emailed to you when payment is completed.
Cancellation Before the Course Begins
You may cancel up to 1 day before the course begins.
- Cancellation fee: A full refund is available up to 8 days before the course begins. After that, a 20% fee will be deducted from the course fee before the balance is refunded.
- If a cancellation fee is charged after the card issuer has processed the payment, that amount will be deducted from the refund.
Cancellation After the Course Begins
As a rule, cancellations and refunds are not available after the course begins. If unavoidable circumstances arise, please inquire individually on site.