BM Diagnosis & Directional Advisory
Quickly assess the current business model and growth bottlenecks and prioritize the next decisions.
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Business Model Transformation
Turning a business’s potential
into a structure that works in the market
Business model consulting is the process of turning a product or technology into a business structure that customers choose and that generates revenue. The Innovation Lab diagnoses the real bottlenecks in your business and realigns the business around its customers, value proposition, revenue, market entry, and execution priorities. Through business feasibility analysis and customer validation, we build the evidence needed for your next decision. We work with you at the depth you need—from advisory services or diagnostics to workshops, coaching, in-depth consulting, and hands-on execution partnerships.
Customer needs
Format
01
Who this is for
You have technology and products, but it is unclear why customers should buy them.
You generate revenue, but lack a strong structure for consistent profits or repeat sales.
You have many business ideas but struggle to decide which opportunity to pursue first.
Development and sales resources are being dispersed without customer validation.
Growth in the existing business has stalled, creating a need for new customers, propositions, and revenue models.
You need market entry and revenue conversion after investment, demonstration, or a support program.
The founder’s vision must be converted into a structure and roadmap the team can execute.
02
What we offer
We combine services at the depth required, from rapid diagnosis and directional advice to customer and market validation, intensive BM redesign, and hands-on execution.
BM Renovation Sprint
We intensively reassess customers, markets, value propositions, and revenue models to create executable alternatives.
Market Backward Validation
Reframe a business conceived from a technology-first, internal perspective in the language of real customers and markets, then validate it.
Hands-on Transformation Partnership
After diagnosis and design, we continue to work alongside the team on meetings, customer validation, deliverable refinement, executive reporting, and execution reviews.
STANDARD ADVISORY
Start with a single business question—even if you do not need a large project
If the scope of the consulting engagement has not yet been defined, or if you first want to clarify a single decision, Business Model Advisory is a good fit. After confirming the current challenge and expected outcomes through a pre-session questionnaire, we organize the key questions, business bottlenecks, alternatives, and next actions within the selected option.
Focus on one issue
During a 90-minute session, we summarize the issues, recommendations, and next actions in a 1–2-page Action Memo.
Use case: A founder or CEO needs to quickly clarify one critical issue, such as pricing for a new service or launch priorities.
One core issue · 90 minutes onlineDiagnose the direction and priorities of one business
We diagnose bottlenecks in the customer, value proposition, revenue structure, and execution, then follow up with an Advisory Note and a follow-up session.
Use case: A new-business team wants to review its customer, value proposition, and revenue model together and set execution priorities.
120 minutes online + 30-minute follow-upDesign a BM and execution roadmap as a team
Up to five participants create core hypotheses and a 30·60·90-day execution roadmap in an intensive three-hour workshop.
Use case: Executives and the delivery team want to align on core business hypotheses and jointly design a 30·60·90-day execution roadmap.
Up to 5 participants · 3 hours online03
Core process
- Preliminary interviews and document review
- Define business bottlenecks and key questions
- Analyze markets, customers, competitors, and substitutes
- Validate customer hypotheses and market potential
- Design value propositions, product concepts, and BM alternatives
- Review revenue model, pricing, and GTM
- Set execution priorities and roadmap
- Follow-up advisory, coaching, and execution reviews as needed
AI LAB CONNECTION
We connect AI Lab assets at the stages where they are needed.
AI does not make business model decisions for us. Depending on the project's questions and the level of evidence available, we use AI Lab platforms and internal analytics projects to broaden the scope of exploration, then determine the final options and execution priorities through human review and customer and market evidence.
Market and industry exploration
We use NextBM200 to explore industry shifts, business model patterns, and comparative cases.
Business structure assessment
BMT-BM Analyzer structures business plans and public data to identify strengths, missing assumptions, and candidate leading companies for comparison.
Knowledge and workflows
AI ToolBox connects prompt apps and workflows needed for research, analysis, proposals, and follow-through.
Output verification
For important business plans and strategic proposals, an AI second opinion rechecks the evidence, logic, business viability, and execution risks.
We use AI's speed for exploration, while people remain responsible for business choices and accountability.
04
Key deliverables and related toolkits
BM HealthCheck · Business Bottleneck Diagnosis
Customer and market insights
Customer hypotheses · Interviews · Experiment design
Value proposition · Product/service concept
BM alternatives and revenue structure
Market entry · GTM strategy
Priorities · Execution roadmap
Executive and investor report
05
Featured Proof
Market Backward coaching for 14 service-robot companies
Through five coaching and training sessions per company, we reassessed the prices and features customers wanted, target markets, and development direction.
BM coaching and consulting for Chungbuk Techno Park technology-commercialization companies
We diagnosed their BM and market-access challenges and advanced them through company-specific coaching and consulting.
BM Renovation for Jeju National University-supported companies
After analyzing current models and competing services, we developed differentiation alternatives and execution priorities.
Samsung Electronics C-Lab Corporate Venture BM Workshop
We conducted BM design and initial hypothesis validation to turn existing technologies into products meaningful to customers.
06
Client testimonials — what became clear
- CEO, Sensor Chip ManufacturerAfter investment, when we needed to generate revenue and profit, the review of the overall market and business model was helpful.
- CEO, Medical Device Technology VentureWe took an in-depth look at the business together and gained useful perspectives on B2C approaches and positioning.
- CEO, Functional Livestock Feed ManufacturerAfter establishing our mission, communication with employees, customers, and partners changed, and we gained criteria for prioritizing regional expansion.
- CEO, Fire-Safety Equipment StartupWe gained perspectives on manufacturer-versus-solution-provider positioning and channel analysis.
- CEO, Sports Lifestyle Social VenturePreviously ambiguous areas became clear, aligning the team’s future vision and direction.
- CEO, Smart-Farm StartupIt helped us reduce the solution’s market-entry risks and gave us an opportunity to work through the challenges with our team.
- CEO, IoT-Based Service StartupComplex ideas took shape as multiple business models, and our understanding of the market deepened.
- Head of Research, Fisheries Biotechnology StartupAfter identifying the product groups customers were interested in, we adjusted the allocation of development resources.
07
Completed projects
All project names from the existing page are preserved.
- Coaching for SK hynix corporate venture teams
- Coaching for Korea Hydro & Nuclear Power corporate venture teams
- Training and coaching for LS Group Innovation Jam teams
- Coaching for SKT corporate venture teams
- Training and coaching for Samsung Electronics C-Lab teams
- Training and coaching for Samyang Group corporate venture teams
- MICE startup BM lecture and focused coaching
- Lean Startup-based Smart Creation Center coaching workshop
- Born Global Startup Camp coaching workshop
- Business Coaching Day for early-stage startup teams
- Business-model diagnosis and coaching for SBA-supported companies
- Innovation coaching for social ventures
- Innovation coaching for resident companies
- Coaching workshop for companies resident at the center
- IR Day preparation coaching for resident companies
- Operation of the Goheung Youth Startup Challenge Project boot camp
- Boot-camp workshop for aspiring startup teams
- Coaching workshop for 24 expansion and local teams in Phnom Penh, Cambodia
- Innoport coaching for teams solving social problems in less-developed countries
- Business-model consulting for 14 companies in a regulatory-innovation robot demonstration project
- Coaching for VR technology-transfer companies
- BM coaching and consulting for technology-commercialization companies
- Mentoring workshop for senior startup teams
- Innovation coaching for five technology startups
- Coaching for six technology startups
- Coaching for five technology startups
- Entrepreneurship workshop for artists
- Operation of an innovation coaching program for seven Chungbuk National University-incubated companies
- University student startup acceleration coaching
- SMART APP EDU hackathon and BM workshop
- Operation of the Gangwon State University G Maker Lab Business Optimization Camp and group/in-depth mentoring
08
Proof Library Connections
Consulting is not a report; it is a process that changes how clients access the market and generate revenue.
Business model · Revenue structureProblem discovery · Bottleneck diagnosisMarket language · Customer validation
View all cases by problem type in the Proof Library →
Related resource —Business-model diagnosis and industry-attractiveness analysis →
Contact
Start by identifying your business’s biggest bottleneck
Begin with a diagnosis that connects customer validation to the business model and execution roadmap—not consulting that ends with a report.
ANSWER ENGINE
Frequently Asked Questions
Quickly understand The Innovation Lab’s role and methodologies from the perspective of your challenge.
What problems does business model consulting solve?
We diagnose bottlenecks between the current business’s customers, value proposition, revenue structure, market entry, and execution, then realign the business structure and priorities based on business feasibility analysis and customer and market evidence.
What stages does business-model consulting follow?
We align the challenge and success criteria, diagnose the current business model, then validate customer, problem, value, revenue, and execution hypotheses. The results are organized into a decision-ready transformation proposal and execution roadmap.
What companies should apply?
It is suited to companies whose growth has stalled or that need to reset their direction, teams that must validate the market potential of a new business or product, and organizations seeking to redesign their customer base and revenue structure.
Can I start with a standard advisory package?
Yes. If the scope has not yet been defined or you want to clarify a single decision first, we will recommend the most suitable Business Model Advisory option from Focus, Strategy, and Business Design Sprint. If separate research, interviews, or multi-month execution support is required, we will transition the engagement to customized consulting.
How are AI Lab assets used in business model consulting?
Depending on the project's questions and the level of evidence available, we use NextBM200 to explore industry and business model patterns, BMT-BM Analyzer to diagnose the business structure and missing assumptions, and AI ToolBox to connect research, proposal, and follow-through workflows. Important outputs undergo human review and are assessed against customer and market evidence before a final judgment is made.