BM Diagnosis & Directional Advisory
Quickly assess the current business model and growth bottlenecks and prioritize the next decisions.
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Business Model Transformation
Turning a business’s potential
into a structure that works in the market
A product or technology alone does not make a business. The Innovation Lab diagnoses the real bottlenecks in a business and reconnects customers, value propositions, revenue, market entry, and execution priorities. We work at the depth required, from advisory and diagnosis through workshops, coaching, in-depth consulting, and hands-on execution partnerships.
Customer needs
Format
01
Who this is for
You have technology and products, but it is unclear why customers should buy them.
You generate revenue, but lack a strong structure for retaining profit or generating repeat sales.
You have many business ideas but struggle to decide which opportunity to pursue first.
Development and sales resources are being dispersed without customer validation.
Growth in the existing business has stalled, creating a need for new customers, propositions, and revenue models.
You need market entry and revenue conversion after investment, demonstration, or a support program.
The founder’s vision must be converted into a structure and roadmap the team can execute.
02
What we offer
We combine services at the depth required, from rapid diagnosis and directional advice to customer and market validation, intensive BM redesign, and hands-on execution.
BM Renovation Sprint
We intensively reassess customers, markets, value propositions, and revenue models to create executable alternatives.
Market Backward Validation
Translate a business that began from a technology and internal perspective back into the language of real customers and markets for validation.
Hands-on Transformation Partnership
After diagnosis and design, we continue to work alongside the team on meetings, customer validation, deliverable refinement, executive reporting, and execution reviews.
03
Core process
- Preliminary interviews and document review
- Define business bottlenecks and key questions
- Analyze markets, customers, competitors, and substitutes
- Validate customer hypotheses and market potential
- Design value propositions, product concepts, and BM alternatives
- Review revenue model, pricing, and GTM
- Set execution priorities and roadmap
- Follow-up advisory, coaching, and execution reviews as needed
04
Key deliverables and related toolkits
BM HealthCheck · Business Bottleneck Diagnosis
Customer and market insights
Customer hypotheses · Interviews · Experiment design
Value proposition · Product/service concept
BM alternatives and revenue structure
Market entry · GTM strategy
Priorities · Execution roadmap
Executive and investor report
05
Featured Proof
Market Backward coaching for 14 service-robot companies
Through five coaching and training sessions per company, we reassessed the prices and features customers wanted, target markets, and development direction.
BM coaching and consulting for Chungbuk Techno Park technology-commercialization companies
We diagnosed their BM and market-access challenges and advanced them through company-specific coaching and consulting.
BM Renovation for Jeju National University-supported companies
After analyzing current models and competing services, we developed differentiation alternatives and execution priorities.
Samsung Electronics C-Lab Corporate Venture BM Workshop
We conducted BM design and initial hypothesis validation to turn existing technologies into products meaningful to customers.
06
Client testimonials — what became clear
- CEO, Sensor Chip ManufacturerAfter investment, when we needed to generate revenue and profit, the review of the overall market and business model was helpful.
- CEO, Medical Device Technology VentureWe took an in-depth look at the business together and gained useful perspectives on B2C approaches and positioning.
- CEO, Functional Livestock Feed ManufacturerAfter establishing our mission, communication with employees, customers, and partners changed, and we gained criteria for prioritizing regional expansion.
- CEO, Fire-Safety Equipment StartupWe gained perspectives on manufacturer-versus-solution-provider positioning and channel analysis.
- CEO, Sports Lifestyle Social VenturePreviously ambiguous areas became clear, aligning the team’s future vision and direction.
- CEO, Smart-Farm StartupIt gave us an opportunity to reduce the solution’s market-entry risks and think through them while communicating with team members.
- CEO, IoT-Based Service StartupComplex ideas took shape as multiple business models, and our understanding of the market deepened.
- Head of Research, Fisheries Biotechnology StartupAfter identifying the product groups customers were interested in, we adjusted the allocation of development resources.
07
Completed projects
All project names from the existing page are preserved.
- Coaching for SK hynix corporate venture teams
- Coaching for Korea Hydro & Nuclear Power corporate venture teams
- Training and coaching for LS Group Innovation Jam teams
- Coaching for SKT corporate venture teams
- Training and coaching for Samsung Electronics C-Lab teams
- Training and coaching for Samyang Group corporate venture teams
- MICE startup BM lecture and focused coaching
- Lean Startup-based Smart Creation Center coaching workshop
- Born Global Startup Camp coaching workshop
- Business Coaching Day for early-stage startup teams
- Business-model diagnosis and coaching for SBA-supported companies
- Innovation coaching for social ventures
- Innovation coaching for resident companies
- Coaching workshop for companies resident at the center
- IR Day preparation coaching for resident companies
- Operation of the Goheung Youth Startup Challenge Project boot camp
- Boot-camp workshop for aspiring startup teams
- Coaching workshop for 24 expansion and local teams in Phnom Penh, Cambodia
- Innoport coaching for teams solving social problems in less-developed countries
- Business-model consulting for 14 companies in a regulatory-innovation robot demonstration project
- Coaching for VR technology-transfer companies
- BM coaching and consulting for technology-commercialization companies
- Mentoring workshop for senior startup teams
- Innovation coaching for five technology startups
- Coaching for six technology startups
- Coaching for five technology startups
- Entrepreneurship workshop for artists
- Operation of an innovation coaching program for seven Chungbuk National University-incubated companies
- University student startup acceleration coaching
- SMART APP EDU hackathon and BM workshop
- Operation of the Gangwon State University G Maker Lab Business Optimization Camp and group/in-depth mentoring
08
Proof Library Connections
Consulting is not a report; it is a process that changes how clients access the market and generate revenue.
Business model · Revenue structureProblem discovery · Bottleneck diagnosisMarket language · Customer validation
View all cases by problem type in the Proof Library →
Related resource —Business-model diagnosis and industry-attractiveness analysis →
Contact
Start by identifying your business’s biggest bottleneck
Begin with a diagnosis that connects customer validation to the business model and execution roadmap—not consulting that ends with a report.
ANSWER ENGINE
Frequently Asked Questions
Quickly understand The Innovation Lab’s role and methodologies from the perspective of your challenge.
What does the Business Model Transformation Partnership solve?
We diagnose bottlenecks among the current business’s customers, value proposition, revenue structure, market entry, and execution, then reconnect the business structure and priorities based on customer and market evidence.
What stages does business-model consulting follow?
We align the challenge and success criteria, diagnose the current business model, then validate customer, problem, value, revenue, and execution hypotheses. The results are organized into a decision-ready transformation proposal and execution roadmap.
What companies should apply?
It is suited to companies whose growth has stalled or that need to reset their direction, teams that must validate the market potential of a new business or product, and organizations seeking to redesign their customer base and revenue structure.