Business Model Strategy Advisory
Turn vague business concerns into your next decision and action plan
Who are your customers? What should you sell? How should you set your pricing and revenue model? Which market should you enter first? Business challenges usually involve several interconnected questions at once.
The Innovation Lab’s Business Model Advisory begins with a pre-session questionnaire to understand your current situation and key issue. During the advisory session, we identify business bottlenecks and clarify viable alternatives, decision criteria, and next actions. You can choose one of three options depending on the depth you need.
Service Overview
- Service type: Remote business model strategy advisory
- Who it is for: CEOs, new business leaders, business planners, product and service leaders, corporate venture teams, and early-stage and growth companies
- Topics reviewed: Customers, problems, value propositions, product and service structure, differentiation, pricing, revenue model, channels, market entry, key hypotheses, and execution priorities
- Standard process: Submit pre-session questionnaire → Confirm materials and scope → Advisory session or workshop → Deliver outputs → Follow-up session for the selected option
- Delivery format: Online advisory session or workshop, with PDF deliverables
- Primary language: Korean
Business Model Advisory is designed to help you set a direction quickly within a defined scope. If you need separate market research, customer interviews, coordination across multiple business units, or multi-month coaching and implementation support, we will recommend custom consulting.
Three Advisory Options
Focus Advisory · KRW 550,000
A focused 90-minute session addressing one decision-making issue. Based on up to 10 pages of advance materials, we summarize the key issues, decision criteria, recommendations, and immediate actions in a 1–2-page Action Memo. The standard turnaround is approximately one week after receiving the required materials and questionnaire; the schedule will be agreed with you. All prices include VAT.
Recommended for: Reviewing one specific issue involving a customer segment, value proposition, pricing, channel, or product structure, or obtaining an external perspective before an important meeting
Strategy Advisory · KRW 1,100,000 · BEST
We jointly assess the customers, value proposition, differentiation, revenue model, channels, market entry, and execution bottlenecks of a business or project. We review up to 20 pages of materials and provide a 120-minute online strategy session, a 3–5-page Advisory Note, and a 30-minute follow-up review session. The standard turnaround is approximately two weeks after receiving the materials and questionnaire; the schedule will be agreed with you. All prices include VAT.
Recommended for: Reframing the direction of a new or existing business, or deciding which business model to validate first and in what sequence to execute among several alternatives
Business Design Sprint · KRW 3,300,000
A focused three-hour workshop for up to five participants. After reviewing the questionnaire and materials and holding a 30-minute preparation meeting, we work together to design the customers and problems, value proposition, revenue model, key hypotheses, and validation tasks. We provide a 5–8-page Sprint Summary, a 30·60·90-day execution roadmap, and a 60-minute follow-up session. The standard timeline is approximately three weeks from receipt of the materials to delivery of the outputs; the schedule will be agreed with you. All prices include VAT.
Recommended for: CEOs and core teams that need to align on business direction and turn ideas into an actionable business structure and validation tasks
Which Option Is Right for You?
- If you have one clearly defined question and need an external perspective and next actions:Focus Advisory
- If you need to review a business’s customers, value proposition, revenue model, and execution priorities together:Strategy Advisory
- If your team needs to design a business model together and create a 30·60·90-day plan:Business Design Sprint
- If you need separate research, customer interviews, coordination across multiple organizations, or multi-month implementation support: Custom consulting
If you are unsure which option to choose, you can submit the pre-session questionnaire before paying. After reviewing your issue and expected outcomes, we will recommend an option and advise whether any additional scope is needed.
Questions Addressed in the Advisory
Customers and Problems
- Whose problem does the business solve, and what is that problem?
- Does the customer have a reason to solve this problem now?
- If the buyer, user, and decision-maker are different, who is each one?
Value Proposition and Differentiation
- Why would customers choose this product or service?
- What outcome is genuinely different compared with alternatives?
- Is it expressed as the value customers buy, rather than as a description of features?
Pricing and Revenue Model
- What will you sell, and in what unit?
- Does the model generate recurring revenue and remain profitable?
- Are there any conflicts among pricing, costs, customer acquisition, and the delivery model?
Market Entry and Execution
- Which customers and market will you start with?
- Which hypothesis should be validated first?
- What will you execute over the next 30·60·90 days, and what evidence will you look for?
Client Deliverables
All deliverables are prepared as decision documents, not meeting minutes.
- The key issues in the current matter
- Confirmed facts and assumptions that still need validation
- Viable alternatives and the decision criteria for each
- The Innovation Lab’s recommendations
- What not to do first
- Next actions and priorities
The length of the deliverables and the follow-up session vary by the option selected.
What to Prepare Before Applying
- A brief description of your company and business
- The question you most want to resolve now and when the decision must be made
- Your current customers, products and services, and revenue model
- Alternatives you have already considered and why the decision is difficult
- Relevant materials and verifiable data
- Your desired deliverables and how you plan to use them after the advisory
- Budget, contract and payment terms, and whether security or confidentiality arrangements need to be discussed
Your materials do not need to be perfect. If they are insufficient, we will first explain what can be covered in the session and whether separate research is needed.
Process
- Select an option on the service page or submit the pre-session questionnaire first.
- The Innovation Lab checks whether the issue, materials, scope, and schedule fit the selected option.
- If the scope is a fit, we confirm payment and the session schedule.
- We conduct an advisory session or workshop, depending on the selected option.
- We deliver an Action Memo, Advisory Note, or Sprint Summary.
- Strategy Advisory and Business Design Sprint include their specified follow-up sessions.
If we identify work outside the selected option’s scope, we will advise you of any additional cost or provide a custom consulting quote before starting. We will not begin additional work without the client’s consent.
Work Not Included in the Standard Scope
- Separate market-sizing research and comprehensive competitor research
- Designing and conducting interviews with customers, partners, executives, and employees
- Developing financial models and conducting accounting or tax reviews
- Formal opinions on legal, patent, regulatory, or investment matters
- Full ghostwriting of proposals, business plans, or investor relations materials
- Brand design, website development, and product development
- Aligning stakeholder interests across multiple business units or participating organizations
- Multi-month project management and outsourced implementation
- Guarantees of revenue, investment, or business success
When needed, we offer separate research, interviews, documentation, coaching, and implementation support through custom consulting.
Projects Requiring Security
If your project includes non-public business plans, customer information, technical materials, or investment materials, please contact us through the corporate enquiry channel before making payment. We will first agree on confidentiality terms, how materials will be transferred, and the standards for their retention and deletion.
Do not submit third-party materials obtained without authorization, unnecessary personal information, account passwords, or authentication credentials.
Frequently Asked Questions
Can I apply if I am still at the idea stage?
Yes. However, if you have several ideas and have not yet defined the key question, Strategy Advisory may be more suitable than Focus Advisory. We will recommend an option after reviewing your pre-session questionnaire.
Can I receive advisory support even if I have very few materials?
Yes. Please describe in the questionnaire what you currently know about your customers, problems, product, and concerns. However, if there is no market data or customer evidence, the advisory results will focus on hypotheses and priority validation tasks.
Will you prepare the deliverables as a business plan or proposal?
The standard deliverable is an Action Memo, Advisory Note, or Sprint Summary. Full preparation of a business plan, proposal, or investor relations materials is scoped separately.
Can the service also be delivered in person?
The standard service is delivered online. For an in-person workshop, we will provide separate guidance after confirming the location, travel requirements, and number of participants.
Do I need to pay first if I am unsure which option to choose?
No. If you submit the pre-session questionnaire first, we will review your issue and expected outcomes and advise you on the appropriate option or whether custom consulting is needed.
Instead of dwelling on your business concerns, clarify your next decision
- Focus Advisory: KRW 550,000
- Strategy Advisory: KRW 1,100,000
- Business Design Sprint: KRW 3,300,000
Use the 'AI Advisory Option Recommendation' to find the approach that best suits you.
Contact: info@thelab.center · 02-3454-1108