Executive Insight Session
An intensive session where executives and leaders develop a shared understanding of industry change, business model innovation, and AX.
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Enterprise Innovation Journey
Turn your organization's ideas
into new businesses that executives can approve and teams can execute
We run new business discovery and corporate innovation workshops using a PBL approach applied to real organizational challenges. Participants first formulate their own problems and hypotheses, cross-check AI's counterarguments and alternatives, and then make the final judgment based on customer and market evidence. Rather than ending with a one-off lecture, the program connects the formation of a shared perspective, new business opportunity discovery, customer validation, business model design, team coaching, and executive reporting into a single journey, leaving the organization with both actionable new businesses and repeatable innovation capabilities.
Customer needs
Format
01
Who this is for
There are many new business ideas, but they are not developed enough for executives to evaluate.
Training is repeated, but it does not lead to actual business proposals and execution.
Different teams evaluate new business opportunities using different terminology and criteria.
Internal venture, key talent, and Change Agent programs need tangible project outcomes.
Leaders' strategic direction is disconnected from frontline teams' execution.
We want to make customer interviews, MVP validation, and BM validation standard organizational practices.
We want to apply AX to the new business discovery and execution process, not as training on individual tools.
02
Program structure
We combine the necessary stages, from building a shared perspective among leaders to real-challenge-based validation, team coaching, and final executive decisions.
Innovation Workshop
Identify new business opportunities and customer problems, and create draft business concepts and business models for each team.
PBL Innovation Journey
Repeat cycles of learning, field research, customer validation, team coaching, and reviews centered on real company challenges.
Innovation Program Operation
We manage planning, participating teams, coach assignments, interim reviews, output refinement, and final executive reporting.
Change Agent Academy
Develop change leaders who can discover problems, facilitate workshops, coach teams, and drive execution within the organization.
HAMMA-BASED PBL
Learn how to think better with AI, not merely how to use AI tools.
HAMMA is TIL's AI education approach in which people think first, exchange feedback with AI, and bring the work to completion through human judgment. Tool and prompt usage are not the focus of the course. Instead, it centers on problem definition, prior hypotheses, critical validation, and learning transfer, placing AI exploration and feedback at the stages where they are needed.
Human-developed hypothesis → AI proposes counterarguments, alternatives, and blind spots → Human critical review → Customer and market evidence check → Human final judgment → AI support for synthesis and execution
View HAMMA education and workshops →03
Example recommended journey
- Perspective building · lectures, executive messages, shared BM and AX language, human and AI roles, and verification criteria
- Opportunity and problem discovery · Industry assumptions, customer problems, noncustomers, and opportunity areas
- Hypothesis and experiment design · Target customers, customer interviews, MVPs, and market validation plans
- Business model refinement · Value propositions, revenue models, competition and positioning, and execution feasibility
- Team coaching · Review validation results and refine business proposals and outputs
- Executive decisions · Final presentations, prioritization, and decisions on next steps and investment
04
Key deliverables and related toolkits
New business opportunity areas and idea portfolios
Customer problems, hypotheses, and interview plans
MVP and market validation results
BM ZEN and product concepts for each team
Revenue models and execution feasibility
Executive reports and IR
Execution roadmaps and follow-up tasks
Internal innovation language and operating standards
05
Featured Proof
LS Group Innovation Jam
Over three months, we connected comprehensive training, customized coaching for each leader, and IR preparation to develop ideas into executable strategies that executives could evaluate.
Samsung Electronics Korea B2B BM Innovation
By covering business design, BM patterns, and field validation, we helped the organization use business models as a shared language.
Amorepacific Key Talent Innovation
Over approximately 2.5 months, we combined special lectures, workshops, and team coaching, connecting customer hypotheses, MVPs, BM candidates, financial feasibility, and final presentations.
UL Korea Key Leader Project Workshop
We connected customer interviews, BM design, cash-flow simulations, and IR presentations, then supported execution through follow-up coaching.
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Client testimonials — what became clear
- Samsung Electronics Korea B2BWe moved beyond an individual-account focus and adopted a Big Biz Model perspective.
- SK D&D CEOIt provided an opportunity to think deeply and focus on platform transformation together with team leaders and executives.
- CJ ENM HRDWe achieved the original objectives of the Change Agent program through its delivery.
- Amorepacific Key Talent DevelopmentDetailed templates, a systematic framework, and hypothesis-validation coaching produced high-quality MVP outputs.
- UL Korea HRDDuring the training period, we generated actual overseas business revenue and initial outcomes for a new domestic business.
- SK TelecomBased on issues and strategic approaches identified during coaching, the project entered the execution stage after an executive report.
- Samyang HoldingsFor the first internal venture cohort, we received workshops, mentoring, and team-specific project support.
- NongHyup Financial Group Internal Venture TeamWe found a starting point for developing quantitative evidence of business feasibility.
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Delivered Projects · Client References
All client and project names from the existing page are preserved.
LS Holdings/LS GroupAmorepacificCJ ENM/CJ E&MKG InicisKB Financial GroupSK TelecomSeoul Business AgencySamsung ElectronicsKTUL KoreaLX InternationalRISTCBISTKorea South-East PowerSK hynixKorea Hydro & Nuclear PowerSamyang HoldingsNongHyup Financial GroupStartup CampusGangwon State UniversityChungnam National UniversityGyeongsang National UniversityKorea UniversityTour DureKOTRA Cambodia GACNepal Pokhara Faculty Program
- LS Group Innovation Jam Training and Coaching
- Market Discovery & Business Modeling Training for Heads of LX International's Overseas Subsidiaries
- Change Agent New Growth Engine Discovery Workshop
- Business Model Workshops and Team Coaching for Two Samsung Electronics C-Lab Cohorts
- Company-Wide Business Model Innovation Workshop for Samsung Electronics' B2B Business Division
- SK D&D C-Level Platform Business Innovation Workshop
- Project Workshop for Developing Key Leaders at UL Korea
- Workshop on Resolving Key Issues for Future Executives and Discovering New Growth Businesses
- Business Model Coaching Workshop for Internal Ventures
- Advanced Business Project Course for Group Leaders
- Platform Transformation Workshop for an Internal Research Group
- 5-Day Business Model Training for Technology Entrepreneurship MBA Faculty in Pokhara, Nepal
- Business Modeling Training for Junior Employees at LX International
- Business Innovation Fundamentals Course for Samsung Research Coaches
- Design Marketing Training
- Business Model Innovation Workshop for Leaders
- Participatory Business Workshop for Sales Partners
- Business Model Workshop for Research and Business Divisions
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Proof Library Connections
Even after the training ends, a shared business language remains within the organization.
Execution structure · Organizational alignmentTraining · Workshop · Coaching capabilitiesOffering structure · Productization
Contact
Connect training to real new businesses and organizational execution capabilities
From key talent to the C-suite, we work with you to design an innovation journey connected to real challenges and executive decisions.
ANSWER ENGINE
Frequently Asked Questions
Quickly explore The Innovation Lab’s role and methodologies from the perspective of your challenge.
How does the new business discovery workshop work?
A customized corporate innovation workshop and execution program that builds a shared organizational perspective, identifies new business opportunities, and connects customer validation and business model design through team coaching and executive reporting.
How is PBL used for new businesses?
Participating teams use real business challenges to define problems, conduct customer interviews, develop value propositions and MVPs, and run experiments. Following HAMMA principles, people first formulate hypotheses and review AI's counterarguments and alternatives; through customer and market evidence and coaching, they then develop these into actionable plans that executives can evaluate.
What are the program outputs?
The program produces customer and problem evidence for each team, validated value propositions, business models and execution roadmaps, risks and next experiments, and decision materials for executive reporting.