Performance is expressed in numbers,
change is the customers’
voices
that confirm it

Leader, General Planning Team, B2B Division, Samsung Electronics Korea

We were able to move beyond a siloed view focused solely on our own customer accounts and adopt a Big Biz Model perspective that connects accounts. Recently, when collaborating with another group company that primarily works with business models, I have often seen our employees demonstrate deeper understanding and greater confidence in discussing business models. I believe this, too, is an outcome of the training.

Chief Executive Officer · CEO, SK D&D

Previously, discussions about the platform business were difficult because team leaders and executives understood it differently from me. I am pleased that today prompted everyone to think about and focus on the platform transformation together.

HRD General Manager, CJ ENM Business Division

Although the final VP presentation still remains, I believe the programme has already achieved all the personal goals I set when I first designed the Change Agent course.

Leader responsible for high-potential talent development, Amorepacific

The templates and other materials throughout the programme were meticulously prepared, giving it a highly systematic feel. The quality of outputs such as the MVPs created by the teams during the intermediate hypothesis-validation coaching stage also appeared significantly higher than in previous programmes.

HRD Team Leader, UL Korea

Although this was a training programme, one team generated around KRW 100 million in revenue from a new international business during the training itself, demonstrating a new path for expansion. Another team also produced meaningful outputs that supported the initial approach to a new domestic business.

Team Leader, National Backbone Network Construction Project, SK Telecom

Several teams joined forces around the issues identified and the strategic options developed during coaching, and we successfully carried the ideas refined in an expanded workshop through to the executive presentation. We have now moved into full implementation and look forward to delivering results.

Manager responsible for internal venture development, Samyang Holdings

As this was our first cohort, there was a fair amount of trial and error, but thanks to your excellent guidance through the workshops, mentoring, and team assignments, we were fortunately able to come this far. Thank you for everything.

Internal Venture Team Leader, Samsung Electronics

We had distinctive technology, but we kept wondering how to turn it into a meaningful product from the customer’s perspective. The training gave us clues from a range of perspectives that helped us find the answer.

Internal Venture Team Leader, NongHyup Financial Group

We had been struggling to develop quantitative evidence demonstrating the viability of the business. Through a day of team coaching and simulation, we found a path towards a solution.

Participant in KT 2Days Business Model Workshop · General Manager, Business Development

I really appreciated training that guided us through systematic stages and encouraged us to exchange views as we developed a business. The framework is structured and simple, so it should be easy to adopt in practice. This was exactly the training I needed.

Participant in Samsung Electronics BLUE PLUS 4Days Business Innovation Workshop · Manager responsible for service planning

My greatest realisation was ultimately about perspective. Just as something looks different from the front than it does from above, I learned to view a business in three dimensions. It was also valuable to learn how to assess investment performance from a corporate perspective.

Participant in Korea South-East Power 4Days BIZ MODEL Mind JUMP-UP Workshop · Manager, Innovation TF

I had previously taken a business model design course from another training provider, but this programme showed me that business ideas can be discovered and validated from a new angle and then connected to business model design in a different way. I believe this will be very helpful.

Director, KOTRA Cambodia Global Accelerator Center

In the past, we moved straight into funding without a training process, so the programme lacked coherence and effectiveness. A boot camp like this, followed by the monthly forums we plan to hold, has enabled us to run the programme from a more entrepreneurial perspective.

Participant in the Seoul Business Agency’s “Core Leader Development and Consultant Capability Enhancement Programme” · Principal, Business Growth Division

Through the sequence of business analysis, issue diagnosis, and coaching topics, I realised that coaching is not about handing someone a key, but teaching them how to find it. Building on the coaching process I learned, I intend to grow as a professional at an organisation that supports SMEs and creates jobs, and to apply it in real consultations.

Director responsible for the Gangneung area, Gangwon Regional Self-Sufficiency Centre

Although I plan and develop more than five self-sufficiency enterprises on my own each year, this programme helped me recognise aspects I had been overlooking. It was an enjoyable learning experience, and I would like to apply what I learned here actively in the field.

Participant in the BM Expert Certification Programme, Graduate School of Entrepreneurship, Gyeongnam National University of Science and Technology

I realised that a clear situational analysis is essential to structure a business model, and our group discussions generated a wide range of ideas. The experience deepened my interest in ZEN.

Professor responsible for the Master’s Programme in Technology Entrepreneurship, Pokhara University, Nepal · Rejesh Kumar Thagurathi

The content was extremely engaging. Over five intensive days, we learned how to discover and validate a market from a customer-centred perspective and build a business model. This gave me confidence that I can better support entrepreneurs in Nepal.

Leader of the first-place team in the KOTRA GAC BootCamp presentation assessment in Phnom Penh · Pepper Con

I am pleased to have learned an advanced, systematic, and powerful method for business. Customer interviews and other activities also helped us improve our own business. I would like to share this method not only in the business we are currently pursuing, but also with the people I meet through my NGO work.

CEO, Hatchtech Co., Ltd. · Sensor chip manufacturer

We had received substantial investment, but generating revenue and profit had become urgent. The programme was extremely helpful in reviewing our market and business model as a whole, and we will continue to refer to the coaching report for a long time.

CEO, LINT Co., Ltd. · Smart farming startup

The questions the coach posed throughout the sessions were highly impactful and prompted us to think across multiple dimensions. We found an ideal point in the market approach for our solution where we could reduce risk while increasing effectiveness, and it was a meaningful opportunity to think things through and communicate with the team.

Head of Research Institute, Changjo Biotech Co., Ltd. · Aquaculture biotech company

We previously divided the company’s development resources equally between two product lines. Through systematic market exploration and interviews, we identified which product line customers were genuinely interested in and reallocated resources accordingly. We also discovered that each product had a different customer segment.

CEO, Jeju JMS Co., Ltd. · Functional livestock feed manufacturer

When defining our mission during coaching, I initially wondered why the business needed one. But once we established it, our communication with employees, customers, and partners changed. It also gave us a reference point for prioritising regional expansion.

CEO, Project Gieok · Social venture specialising in impact marketing

Through approximately three months of coaching, many aspects of not only the business but also each individual’s life changed. I would like to take this opportunity to express my gratitude once again.

Team Leader, Aidin Robotics Co., Ltd. · Robotics company

I had simply thought that we should choose a direction by considering marketability when structuring a business model, but I learned that we need to target markets where our strengths and weaknesses indicate a high likelihood of success. I believe this is an important point for technology-driven companies. The interviews also revealed what customers actually needed more of.

Principal, XYZ Co., Ltd. · Robotics company

By designing the business model for a newly developed product with an expert, we came to understand a more systematic, data-driven design process than the approach we had used before.

CEO, Solidus Co., Ltd. · MCU design company

This opportunity brought out a deep desire that we had suppressed until now. It was instrumental in our decision to relaunch the business under our own brand, even if that meant accepting the risk of claims.

CEO, Oldam Co., Ltd. · Consumer goods manufacturing and distribution company

The coaching was highly impactful. I was particularly impressed by the decision to move from a retail placement model to a select-shop model. I believe the coaching helped us organise vague ideas systematically.

CEO, Bodydew Co., Ltd. · Women’s clothing manufacturer

By establishing a clear vision and direction for the company, we can remain true to the fundamentals of what we do even as we expand our products. We will develop detailed plans and run the company accordingly.

Ivan Laguna

Executive MBA · IT Specialist

It is an impressive hybrid model that provides a complete and integrated perspective for business modelling.

Niclas Claesson

Management Consultant

An impressive analysis and structure showing how different methodologies can be brought together.

Gabriel Cabanas

Advisor to the President-Elect, XXI City Council of Tecate, B.C.

Excellent.

Javier González Martínez

Consultant & Trainer · Marketing & Innovation Strategist

It is a tool cube for consultants and managers. The way it is used is very interesting. Everything is in your hands, rather than in your head.

Rafeh Saleh

Management Consulting Director, CID Consulting

This is a very interesting approach. I also use different canvases depending on the client’s business and its stage. The problem–solution approach seems well suited to startups or new product launches. To meet client needs, the approach must always remain flexible and adaptable.

Rocky Romero

Business Coach & Strategist

I am interested in the model itself. Will an online version be available in the future?

Lucas Javani

Proactive Investor · Expert Consultant on Demand

An interesting approach for new or established SMEs seeking to increase revenue.

David Adams

Business Development Coach & Consultant

Excellent. Anything that simplifies the complexity of the real world is always worthwhile.

Carlo Balestrini

It may appear somewhat complex, but it is excellent work. I have always wondered how different methodologies could work together, and the Business Model ZEN Canvas provides outstanding integration and visual structure. Creating an online tool could be a good next step.