# English site index

Complete English editions of The Innovation Lab's Korean source pages.

- [The Innovation Lab — Business Innovation Research Lab · Corporate Execution Partner](https://thelab.center/en/): The Innovation Lab is a business innovation research lab that studies changes in industries and markets, structures them into business model and strategy methodologies, and connects them to corporate execution and results.
- [AI Execution Layer — The Innovation Lab](https://thelab.center/en/ai-execution-system-design): The Innovation Lab’s AI execution system design service deploys AI tools across workflows, decision-making, and business models, enabling organizations to achieve repeatable results and establish operating rules.
- [AI Second Opinion | Independent Verification of AI Outputs — The Innovation Lab](https://thelab.center/en/ai-second-opinion): We independently verify AI-written business plans, proposals, research, and strategic plans for facts, logic, business viability, and decision-making risks, and provide a final opinion.
- [Our Approach — The Innovation Lab](https://thelab.center/en/approach): The Innovation Lab connects industry and market research to clients’ real challenges, jointly creating change and execution capabilities through a cycle of discovery, execution, results, and consolidation, and embedding them within the organization.
- [Business Model Transformation Partnership — The Innovation Lab](https://thelab.center/en/biz-model-consulting): The Innovation Lab Business Model Transformation Partnership diagnoses bottlenecks in customers, value propositions, revenue, market entry, and execution, conducts customer validation, and designs an evidence-based transformation proposal and execution roadmap.
- [Business Model ZEN | A Customer-Centric Business Model That Starts with Why — The Innovation Lab](https://thelab.center/en/business-model-zen): Business Model ZEN is The Innovation Lab’s core methodology, used since 2013 to design customer-centric business models by starting with Why. It introduces Simplicity, Balance, and Integrity, along with the Business Model Cube.
- [Business Model Academy & CBMP — The Innovation Lab](https://thelab.center/en/edu-cbmp): A professional business-model capability program for learning, applying knowledge, and validating expertise through customized corporate BM Academies, Change Agent and facilitator/coach development, and the CBMP Green, Blue, and Red Cubes.
- [10 Business Impacts of the COVID-19 Pandemic and the Evolution of Social Ventures — The Innovation Lab Insights](https://thelab.center/en/insights/19-10-biz-impact): We analyze the 10 major impacts of the COVID-19 pandemic on the business environment and explore how social ventures have evolved. We examine in detail the opportunities and threats created by the pandemic and suggest how companies should respond.
- [(Shinhan Financial Group In-house Magazine) Kickstarter, a Leading U.S. Crowdfunding Service — The Innovation Lab Insights](https://thelab.center/en/insights/1b8f461709c): This column by The Innovation Lab, published in Shinhan Financial Group’s in-house magazine, analyzes the keys to Kickstarter’s success and its differentiation strategy as a crowdfunding platform. It offers lessons from how Kickstarter became the world’s leading platform by supporting creative projects and building a community.
- [Reframing Competition: Changing How We See Competition and Cooperation — The Innovation Lab Insights](https://thelab.center/en/insights/39e6c64e96b): This column by Brad Cho, CEO of The Innovation Lab, published in INNOCEAN’s quarterly magazine Life in Orange, presents strategies for success in business and life by balancing competition and cooperation. It explores new ways to compete and cooperate through the concept of coopetition (cooperative competition) and discusses the keys to growth in business ecosystems.
- [(Hana Financial Group Magazine) The Diverging Fates of Kodak and Fujifilm — The Innovation Lab Insights](https://thelab.center/en/insights/3c9b499091a): This article compares and analyzes Kodak’s and Fujifilm’s digital transformation strategies. Explore the importance of corporate innovation and change management through the factors behind Kodak’s failure and Fujifilm’s success. It presents insights from Brad Cho, CEO of The Innovation Lab.
- [(Hana Financial Group Magazine) Why Did Apple Enter the Music Business? — The Innovation Lab Insights](https://thelab.center/en/insights/3f3174251de): A case study of what prompted Apple to enter the music business and the innovation process that followed.
- [What Is a Platform? Building a Platform for Local Culture — The Innovation Lab Insights](https://thelab.center/en/insights/4348924e25f): In this column for Gyeonggi Culture Journal, Brad Cho, CEO of The Innovation Lab, explores the definition of a platform and the role of a local cultural platform. The column explains how traditional industries can transition to platforms through the core concepts and practical methods of platform management.
- [Go Beyond Solving Problems—Become Someone Who Changes the Game — The Innovation Lab Insights](https://thelab.center/en/insights/5db1f3b3806): An interview with Brad Cho, CEO of The Innovation Lab, on the publication of Strategy Is a Tool: The Power to Read the Game, introducing a perspective that goes beyond problem-solving to understanding the market landscape and strategic tools.
- [Retail Magazine 'Big Blur Special' Interview — The Innovation Lab Insights](https://thelab.center/en/insights/ad3209775da): This written interview with The Innovation Lab analyzes the blurring of boundaries in the Big Blur era. It explores cross-industry convergence and major trends, presenting possibilities for future business innovation.
- [Big Blur 2.0: How AI Is Breaking Down Industry Boundaries — The Innovation Lab Insights](https://thelab.center/en/insights/bigblur-2nd-wave): In the “Big Blur 2.0” era accelerated by generative AI, boundaries across all industries are collapsing. Explore in-depth insights into essential survival strategies for the AI era and the “Echelon Talent Model,” a profile of future talent.
- [(KOSDAQ Journal) Reshaping Every System in the Market: The Big Blur Revolution — The Innovation Lab Insights](https://thelab.center/en/insights/bigblur-revolution): An overview of the Big Blur phenomenon—the blurring of boundaries between companies and consumers, across industries, and between online and offline environments—from the perspective of changing markets and business models.
- [(Hana Financial Group Magazine) How Did Block Become a Leading Fintech Company? — The Innovation Lab Insights](https://thelab.center/en/insights/c3230342a73): A case study of fintech company Block (Square), exploring how a startup can scale strategically and introduce innovation throughout its evolution.
- [(SME CEO Report) Finding New Coordinates for Customers and Business Models in a Boundaryless Era — The Innovation Lab Insights](https://thelab.center/en/insights/ceo): In this column contributed to the IBK Industrial Bank of Korea SME CEO Report, Brad Cho, CEO of The Innovation Lab, discusses boundary convergence in the Big Blur era and how to find new coordinates for customers and business models. It presents strategies for companies to survive and thrive as boundaries collapse, along with methods for gaining customer insight.
- [(DBR Article) Understand the Customer’s “Aspiration Map.” A Path Forward Emerges in This Boundaryless Era — The Innovation Lab Insights](https://thelab.center/en/insights/dbr-4314aa8c-4aad-4621-acc5-2c22fe44d5a3): In this article for DBR, Brad Cho, CEO of The Innovation Lab, discusses how to understand and use the customer’s “aspiration map” in a boundaryless era. He analyzes how IT convergence is dissolving the boundaries between consumers and producers, large and small companies, and tangible and intangible things, and explains why companies must channel these changes into innovation.
- [(DBR Article) Business Models: An Integrated, Multidimensional, Customer-Centric Approach — The Innovation Lab Insights](https://thelab.center/en/insights/dbr-business-model-zen): This article introduces the core principles of Business Model ZEN, which starts with the customer and connects value, revenue, and execution in a single structure.
- [(DBR Article) In the Big Blur Era, Imagination Drives Innovation — The Innovation Lab Insights](https://thelab.center/en/insights/dbr-c9a38234-d0b3-4973-a4c7-dce34e94624e): In this DBR column, Yongho Cho, head of The Innovation Lab, explains how boundaries are converging in the Big Blur era and why imagination is a key driver of innovation. The column examines how vanishing industry boundaries are reshaping future business models and strategies.
- [KBS Panorama: Platform Revolution and Panel Discussion — The Innovation Lab Insights](https://thelab.center/en/insights/kbs): This interview is from a multipart series produced by KBS Panorama. Platform Revolution 1: The Rules of the Game Are Changing. Platform Revolution 2: South Korea’s Economy Must Evolve into a Platform.
- [KBS1 Radio “This Is Hong Ji-myeong” Interview (1): Quirky — The Innovation Lab Insights](https://thelab.center/en/insights/kbs1-1): Yongho Cho, CEO of The Innovation Lab, appears on KBS1 Radio’s “This Is Hong Ji-myeong” to introduce Quirky’s innovative platform for soliciting ideas. He discusses the potential of crowdsourcing through the way users around the world propose ideas and participate in product development, as well as Quirky’s success stories.
- [KBS1 Radio “This Is Hong Ji-myeong” Interview (2): InnoCentive — The Innovation Lab Insights](https://thelab.center/en/insights/kbs1-2): Yongho Cho, CEO of The Innovation Lab, appears on KBS1 Radio’s “This Is Hong Ji-myeong” to introduce InnoCentive’s innovative problem-solving platform. He explores how companies and individuals collaborate with experts around the world to solve technical problems and discusses its effectiveness and potential through real success stories.
- [The Magic Ball Process for Entrepreneurs (MAGIC BALL PROCESS) — The Innovation Lab Insights](https://thelab.center/en/insights/magic-ball-process): The Innovation Lab’s Magic Ball Process presents a method of iterative learning and hypothesis validation for entrepreneurs and innovators. Its step-by-step approach provides concrete guidance through the stages of selling, surviving, and growing, helping startups build successful business models.
- [Cloud-Based Business Models and Technologies Using n-Screen: Today and Tomorrow — The Innovation Lab Insights](https://thelab.center/en/insights/n-screen): This research paper from The Innovation Lab analyzes the business models and technologies of cloud-based services using n-Screen. It explores business model patterns tailored to telecommunications operators, broadcasters, device manufacturers, service providers, and OS vendors, and presents strategies for delivering successful cloud services.
- [(NIPA SW Insight) Two Future Directions for Manufacturing — ‘Servitization of Manufacturing and Industrialization of Services’ — The Innovation Lab Insights](https://thelab.center/en/insights/nipa-sw-insight): In this column contributed to NIPA SW Insight, Brad Cho, CEO of The Innovation Lab, presents future business directions through the servitization of manufacturing and the industrialization of services. It analyzes successful cases including Nike and LEGO and explores the disappearance of boundaries between manufacturing and services and its impact.
- [Market Language and Offer Structure Redesign — The Innovation Lab](https://thelab.center/en/market-language-offer-design): Market Language and Offer Structure Redesign structures problems, value, and differentiation in language customers understand and choose, aligning proposals, sales, marketing, and executive reporting.
- [Business Model Innovation Methodology | 8 Modules · 48 Workflows | The Innovation Lab](https://thelab.center/en/methodology): Centered on BM ZEN, The Innovation Lab operates 8 modules and 48 workflows spanning direction alignment and diagnosis, opportunity selection, customer and problem discovery, value propositions, hypothesis validation, business model design, feasibility decisions, and execution and growth.
- [Business Model Innovation Offering | Consulting · Training · Coaching · PBL · CBMP | The Innovation Lab](https://thelab.center/en/offering): Based on BM ZEN, The Innovation Lab provides business model consulting, corporate new business innovation, startup and technology commercialization growth programs, training, coaching, workshops, PBL, and CBMP professional courses. We work with you from diagnosis through execution and results.
- [Corporate New Business Innovation Journey — The Innovation Lab](https://thelab.center/en/pgm-deepinnovation): The Innovation Lab's Corporate New Business Innovation Journey connects the development of a shared perspective, new business opportunity discovery, customer validation, business model design, team coaching, and executive reporting.
- [Proof Library — The Innovation Lab](https://thelab.center/en/proof-library): The Innovation Lab Proof Library presents the client situations, interventions, changes, and results of business innovation projects delivered in corporate, public-sector, startup, and university settings through CASE STUDIES and an inventory.
- [AIDX-Based Business Model Optimization Camp — The Innovation Lab Proof Library](https://thelab.center/en/proof/aidx-camp): We assessed the current state of 12 startups and linked AI adoption and business model improvement to actionable next-step roadmaps, achieving satisfaction scores of at least 9.5 in every area.
- [Amorepacific Key Talent Innovation Program — The Innovation Lab Proof Library](https://thelab.center/en/proof/amore-innovation): More than 30 key personnel followed an integrated process spanning idea exploration, customer validation, MVP planning, and business model optimization over approximately 2.5 months.
- [Coaching for Technology Startups Based in Chungbuk — The Innovation Lab Proof Library](https://thelab.center/en/proof/chungbuk-startup): We translated each team’s distinct bottleneck into OKRs and an execution roadmap, clarifying next decisions such as relaunching a brand, expanding into new markets, and pivoting a product.
- [BM Coaching and Consulting for Companies in Chungbuk TP’s Technology Commercialization Program — The Innovation Lab Proof Library](https://thelab.center/en/proof/chungbuktp): A technology company that needed to generate revenue and profit after investment reassessed its market and business model and established a reference framework it could continue to use.
- [Gangwon State University G Maker Lab Business Optimization Camp — The Innovation Lab Proof Library](https://thelab.center/en/proof/gmaker-lab): Over two days and one night, we combined workshops, group mentoring, and one-on-one coaching to help local startups clearly define their business direction.
- [Business Model Assessment for 85 Teams at GNU Startup-Centered University — The Innovation Lab Proof Library](https://thelab.center/en/proof/gnu-diagnosis): We applied a repeatable assessment system to a program supporting 85 teams, revealing early bottlenecks in marketability, value proposition structure, revenue structure, and feasibility.
- [ICOMA Entrepreneurship Coach Training Program — The Innovation Lab Proof Library](https://thelab.center/en/proof/icoma-coach): Across four cohorts from 2020 to 2023, we built coach capabilities and a certification system for conducting assessments and validation in local startup ecosystems.
- [Business Model Renovation Consulting for Companies Supported by Jeju National University — The Innovation Lab Proof Library](https://thelab.center/en/proof/jeju-univ): Together with the companies, we reviewed technology-based companies’ current business models, competing services, and differentiated alternatives to establish implementation priorities.
- [LH Social Venture Training · Coaching Program — The Innovation Lab Proof Library](https://thelab.center/en/proof/lh-social-venture): This long-term, eight-year program ran from 2017 to 2025, spanning the initial design of social ventures’ business models through reassessment at the growth stage.
- [LS Group Innovation Jam Training and Coaching — The Innovation Lab Proof Library](https://thelab.center/en/proof/ls-jam): Linking ideation training, individual coaching for each leader, and IR preparation over three months elevated new-business concepts into executable strategies ready to be presented to management.
- [Samsung Electronics Korea Headquarters B2B Business Model Innovation Workshop — The Innovation Lab Proof Library](https://thelab.center/en/proof/samsung-b2b): The Big Biz Model perspective of connecting accounts beyond individual-customer sales became organizational knowledge.
- [Business Model Workshop for Samsung Electronics’ C-Lab In-House Ventures — The Innovation Lab Proof Library](https://thelab.center/en/proof/samsung-clab): We helped technology-driven in-house venture teams redesign products that matter to customers and their initial business hypotheses from the customer’s perspective.
- [Market Backward Coaching for 14 Service Robot Companies — The Innovation Lab Proof Library](https://thelab.center/en/proof/service-robot-14): Through customer interviews, we helped 14 robotics companies that began with technology reassess the required price points, features, markets, and development directions.
- [SK D&D C-Level Platform Business Innovation Workshop — The Innovation Lab Proof Library](https://thelab.center/en/proof/sk-dd): We turned platform transformation from an idea held by a few staff members into a shared agenda for executives and team leaders to discuss together.
- [Testimonials | Change, in the Words of Those in the Field — The Innovation Lab](https://thelab.center/en/proof/testimonials/): Testimonials from the field shared by innovation leaders at large corporations, internal ventures, startups, public institutions, universities, and global business model experts about The Innovation Lab.
- [UL Korea Core Leader Project Workshop — The Innovation Lab Proof Library](https://thelab.center/en/proof/ul-korea): By combining a two-day intensive workshop with follow-up coaching, ideas progressed through customer validation, financial simulation, IR, and real-world commercialisation.
- [AI Second Opinion | Independent Verification of AI-Generated Deliverables — The Innovation Lab](https://thelab.center/en/shop/ai-second-opinion): We verify AI-generated business plans, proposals, research, and strategy documents for factual accuracy, logical soundness, commercial viability, and risk, and provide a final opinion.
- [AX Business Transformation 1Day Workshop — The Innovation Lab Shop](https://thelab.center/en/shop/ax-transformation-workshop): This intensive 7-hour workshop uses the AI Business Transformation Canvas to turn ideas for adopting AI into actionable transformation strategies.
- [Blue Cube Course — Advanced Training for Business Model Professionals — The Innovation Lab Shop](https://thelab.center/en/shop/blue-cube-course): From product and service patterns to uncontested-market strategy and financial projections — this course covers product and business model innovation from A to Z.
- [Business Innovation Coach Training Program (Business Model ZEN Coach) — The Innovation Lab Shop](https://thelab.center/en/shop/bmzen-coach-course): A licensing program that develops business innovation coaches who help small companies grow into large enterprises.
- [Business Innovation Trainer Development Program (BM ZEN Green Trainer) — The Innovation Lab Shop](https://thelab.center/en/shop/bmzen-green-trainer-course): This intensive 3-day course trains partner trainers to deliver the BM ZEN Green course themselves under an official license.
- [Business Model Advisory | Business Model Strategy Advisory — The Innovation Lab](https://thelab.center/en/shop/business-model-advisory): Turn interconnected business concerns involving customers, value propositions, revenue models, and market entry into key questions, alternatives, and next action plans.
- [Green Cube Course — Business Model Professional Foundations — The Innovation Lab Shop](https://thelab.center/en/shop/green-cube-course): Build a foundation in practical BM skills in just 2 days, from identifying customer problems to business model design and diagnosis.
- [Red Cube Course — Advanced Business Model Professional — The Innovation Lab Shop](https://thelab.center/en/shop/red-cube-course): This is the highest-level CBMP course, covering business expansion strategies from trend and industry analysis to platform and ecosystem design.
- [Shop — The Innovation Lab](https://thelab.center/en/shopping): The Innovation Lab Shop — CBMP Certification Courses, AI Business Transformation Canvas, and Diagnostic Services
- [Insights — The Innovation Lab](https://thelab.center/en/til-insights): The Innovation Lab Insights is an open content library of research, field cases, and execution questions on business models, industry change, platform strategy, AI transformation, and methodology.
- [Methods & Toolkits — The Innovation Lab](https://thelab.center/en/til-toolkits): The Innovation Lab Methods & Toolkits connects public toolkits, AI apps, and worksheets by purpose to support business models, customer problems, value propositions, hypothesis validation, and growth execution.
- [Startup & Technology Commercialization Growth Program — The Innovation Lab](https://thelab.center/en/venture-ecosystem-growth): A startup and technology commercialization growth program for public institutions, universities and university–industry cooperation foundations, and support organizations. It connects diagnosis, training, camps, mentoring, PBL, coaching, and acceleration to measurable change in each company.

## Machine-readable references

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- Robots policy: https://thelab.center/robots.txt
- Korean-language site index (source): https://thelab.center/llms.txt

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